We build the acquisition system roofers don't have time to build.

We started where most agencies start: running ads for anyone who'd pay. The ads worked. The leads showed up. And then we watched, again and again, as those leads died in the gap between a homeowner clicking and a contractor calling.

It was never a traffic problem. It was a response problem, a qualification problem, and above all a follow-up problem. The office was busy. The quote went out. Nobody chased it. Money that had already been paid for twice — once in ad spend, once in windshield time — just evaporated.

So we stopped selling leads and started selling booked appointments. We hired and trained people to make the calls, because every bot we tested booked the easy ones and lost the rest. And we added the piece almost nobody does: mailing the 25 nearest homes after every close, so one roof on a street turns into three.

We narrowed to roofing on purpose. The objections, the insurance versus retail split, the adjuster timelines, the difference between a repair and a full tear-off — a rep who knows those things books appointments. A generalist call centre just irritates homeowners. You can't be roofing-specific and industry-agnostic at the same time, so we picked.