We run the ads. A trained rep calls, qualifies and books the inspection. Then we turn every closed job into more work on the same street.
30-minute call · One roofing company per market
The problem
It's rarely the leads. It's the four things that happen to them afterwards.
A generic "free roof quote" ad reaches everyone, so you hear from everyone — including the homeowner who's collecting five numbers and picking the lowest. You end up defending your price before anyone's been on the roof.
A homeowner fills in your form on a Tuesday night. Someone gets to it Wednesday afternoon, gets voicemail, tries once more on Thursday and gives up. Meanwhile a competitor rang them in the first minute.
Some days it's your best closer. Other days it's whoever isn't up a ladder. Same lead, completely different conversation — which means you can't tell what's working and you can't build on it.
You drove out, measured the roof and sent the number. Then nothing. Nobody has time to chase it, so a job you already paid twice to find quietly disappears — and it was the cheapest work you had on the board.
The system
Most agencies sell you the first one and stop. Two and three are where the signed jobs come from.
Split-tested creative, offers and audiences pointed at homeowners in the postcodes you actually want — the right roof age, the right home values, a drive time your crews won't hate.
Angles run against each other continuously. Losers get cut, winners get scaled. Nothing runs on a hunch.
A real person calls while the homeowner still remembers clicking. They qualify the roof and the household, handle the objections, and book the inspection straight onto your calendar.
And they don't stop at the first "not right now." Every quote keeps getting worked for weeks, until there's a clear yes or a clear no.
When a job closes, we mail the 25 nearest homes. There's a brand-new roof on the street, your crew was parked there for two days, and now there's proof in the mailbox with a neighbour's address on it.
More jobs out of the same ad spend, and you get dense in a postcode instead of driving across the county.
The journey
Nine steps between a homeowner's click and your invoice. Your team is needed for one of them.
A homeowner in your postcode sees a tested angle in their feed — not a generic city-wide blast.
They give us their name, address, roof details and the best time to reach them.
A trained person rings within seconds, while it's still front of mind and before anyone else gets there.
Ownership, roof age and type, insurance or retail, whether there's a leak, and who needs to be home.
The inspection goes straight onto your calendar, at a time both decision-makers can be there.
Confirmation and reminders go out, so the slot is still there when your truck pulls up.
Your crew does the part they're good at — get on the roof and send the number.
The same rep keeps working that homeowner for weeks after the quote, until it's a yes or a real no.
You get paid — and the 25 nearest homes get a mailer, which starts the next one.
Why SetAutopilot
The scripts, ad angles and objections are roofing-specific. Knowing what a supplement is and why an adjuster's date matters is the difference between a rep who books and a rep who annoys people.
An AI texter books the three easy ones and quietly loses everyone else. A homeowner saying "I need to ask my wife" needs a person who can handle it.
What you receive is a booked, qualified inspection with a name, an address and a time — not a spreadsheet of phone numbers and good luck.
When you can see next week's slots on a Thursday, you can schedule crews, order material and say yes to a second truck.
You see every lead, every call outcome, every booked inspection and every quote still being worked. No black box, no vanity dashboard.
Limited partners per market
Once a market is taken, we turn away everyone else in it — including your competitors. It's the only way the ad angles, the exclusivity positioning and the referral mailers keep working. Your area is either open or it isn't, and we'll tell you straight away.
Check if your market is openOne short call. We'll check your market, look at what you're spending now, and tell you honestly whether we're a fit.
Book a strategy call